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Elizabeth Arden: Prevage Anti-Aging Daily Serum

Brand
Elizabeth Arden
Date

Apr 2021

Description

Elizabeth Arden presents a commercial campaign for their Prevage Anti-Aging Daily Serum, focusing on the intersection of skincare and high-end 3D render / CGI artistry. The project employs a polished aesthetic characterized by its warm, glowing color palette and glossy textures. The film utilizes fluid motion graphics to visualize product formulation, featuring translucent amber spheres and liquid gold droplets. This technical approach is complemented by complex particle effects and interactive reflections that emphasize the serum's composition. Dynamic typographic overlays provide clinical context, with post-production and VFX handled by Consulate.

Style

Horizontal, Commercial, Warm, Glossy, Futuristic

Techniques

3D render / CGI, VFX / visual effects

Industries
Skincare
Color
Amber
Golden Yellow
Background

3D Rendered Scene

Context

Advertising Campaign, Digital / Display Advertising

Associated creatives

Consulate
ConsulatePost Production / VFX
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