Elizabeth Arden: CicaGlow Skin
Brand
Date
Apr 2021
Description
Elizabeth Arden presents CicaGlow Skin, a commercial campaign spotlighting the brand's latest skincare concentrate. The production captures the serum in action, pairing close-up product photography with botanical visuals to emphasize key ingredients. Featuring live-action sequences of the product in application, the film utilizes soft lighting and a distinct pink and green gradient backdrop to establish its visual rhythm. Post-production and VFX were managed by Consulate to refine the clean aesthetic.
Style
Horizontal, Commercial, Clean
Industries
Color
Emerald
Blush
Background
Gradient
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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