Elizabeth Arden: Retinol Eye
Brand
Date
May 2021
Description
Elizabeth Arden presents this commercial campaign for their Retinol Eye Cream, focusing on the intersection of skincare science and minimalist aesthetics. The project features a model in a clean studio setting, using a blend of live-action technique and 3D render/CGI to illustrate product application. Visuals integrate complex VFX/visual effects, including animated circuit board patterns and microencapsulated retinol bubbles that appear as graphic overlays. Post production and VFX for the campaign were handled by Consulate.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Blush
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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