Desigual

Desigual · Born to Disobey

Desigual shatters the conventions of traditional luxury fashion advertising with Born to Disobey, a provocative campaign that interrogates the boundary between human emotion and artificial intelligence. In a series of visually arresting vignettes, the campaign film follows a protagonist navigating a shifting reality alongside a sleek, humanoid silver robot, creating an unsettling yet deeply intimate narrative of companionship. By utilizing deliberate live-action techniques and slow motion to heighten the surrealism, the project leans into a narrative that pits modern, minimalist interiors against lush, organic garden backdrops. This stylistic juxtaposition of cool silver tones and vibrant earthy greens underscores the brand's commitment to pushing stylistic boundaries within the high-fashion sector. The production, elevated by the precise soundscapes provided by Max Cooper, bridges the gap between digital futurism and tactile craftsmanship. Through creative framing and intentional cinematic composition, the campaign successfully positions Desigual as a vanguard of innovative storytelling, moving well beyond standard commercial aesthetic tropes. The collaboration between the production team and the post-production specialists at The Post Office ensures that every frame feels like a curated piece of art, blending fashion with a philosophical inquiry into technology. This work serves as a masterclass in how to effectively utilize cinematic motifs to communicate a brand identity that is inherently rebellious, thoughtful, and forward-thinking.

Desigual · Desigual Vintage limited-editon coll ...

Desigual brings a sense of reclaimed nostalgia to the forefront with their latest vintage limited-edition collection, a project that seamlessly merges heritage graphic design with a contemporary, sun-drenched aesthetic. Shot by photographer Sebastian Faena, this campaign leans into a Mediterranean-inspired lifestyle narrative that feels both intimate and expansive. The visuals leverage high-key lighting and natural light to emphasize the rich, saturated color palettes of the garments—featuring psychedelic prints, bold concentric circles, and illustrative text—against the rustic, sun-baked textures of terracotta roofs, white plastered walls, and deep turquoise waters. Model Yasmin Wijnaldum embodies the relaxed energy of the collection, oscillating between candid, lifestyle-oriented moments and more structured editorial minimalism. With styling by Jorge Belso and makeup artistry by Gloria Rico, the production achieves a balance between the brand's storied maximalism and an approachable, breezy seasonal identity. The imagery highlights the juxtaposition between intricate textile patterns and monochromatic, raw architectural environments, grounding the bold prints in a realistic, tactile setting. By capturing the essence of a warm summer escape, the campaign successfully elevates these archival pieces, framing the collection not just as a revival of past silhouettes, but as a vibrant, enduring staple of modern luxury fashion that feels perfectly at home in the present.

Desigual · Desigual x Zara Larsson

For the Desigual x Zara Larsson collaboration, the iconic fashion brand leans into a high-octane aesthetic that captures the raw, sun-drenched energy of a nostalgic summer. Through the lens of photographer Charlotte Rutherford, the campaign masterfully synthesizes Y2K-inspired motifs with editorial minimalism, placing musician Zara Larsson at the center of a vibrant, tactile narrative. The imagery traverses from the soft, golden horizons of sandy beaches to stylized, cinematic rain sequences, utilizing natural light to emphasize the intricate textures of crochet, mirrored sequins, and kaleidoscopic floral prints. This project is a masterclass in commercial fashion storytelling, where the clothing acts as a canvas for a playful, carefree spirit. Stylist Caterina Ospina Buitrago complements the high-energy concept with an eclectic selection of accessories—from starfish hair clips to floral-adorned footwear—while hair stylist John Novotny and makeup artist Sophia Sinot refine the look with wet-look finishes and soft, prismatic tones. By seamlessly blending studio strobe photography with dynamic, live-action techniques, the campaign feels both grounded and aspirational. Every frame serves to amplify the collaborative identity, transforming wearable art into a cohesive, atmospheric experience that feels as light and effervescent as a perfect day at the beach, ensuring the collection resonates with a modern, style-conscious audience.

Desigual · The Reflections Show SS25

Celebrating four decades of provocative design, Desigual’s The Reflections Show SS25 campaign captures the essence of the brand’s enduring legacy through a high-energy lens. This fashion campaign leans into the interplay of light and texture, utilizing hard light to carve out sharp silhouettes against the backdrop of an ocean-side setting. Under the meticulous art direction of Lu Mata, the visuals move beyond simple product promotion to create a polished, editorial narrative that feels both celebratory and forward-thinking. Photographer Teddy Iborra expertly manages the saturated color palette, allowing the bold eyewear and experimental cutouts to command attention within the frame. The styling, curated by Helena Tejedor, emphasizes the brand’s signature irreverence, pairing sheer layering and graphic patterns that harmonize with the collection's geometric accessories. Casting director Simone Schofer brings a diverse and vibrant energy to the ensemble, ensuring the talent embodies the free-spirited identity Desigual has cultivated since its inception. Integrated with crisp, modern typography that anchors the imagery, the work functions as a definitive style statement for the SS25 season. By balancing commercial appeal with a distinct creative vision, the project succeeds in honoring 40 years of history while positioning the brand's latest accessories as essential, contemporary staples. Every element, from the oceanic atmosphere to the deliberate composition, reinforces Desigual's commitment to expressive, high-impact fashion photography.

Desigual · FW24 Campaign — The Glow Up Show

Desigual presents its Fall/Winter 2024 campaign, The Glow Up Show, a high-fashion exploration of character and aesthetic play. Shot by photographer Mark Peckmezian, the imagery leans into a blend of commercial and editorial sensibilities, utilizing soft, natural light to elevate the textures of the seasonal collection. The campaign features Amelia Gray in a series of staged environments that oscillate between modern studio setups and domestic interiors. Guided by art director Laura Mata and stylist Helena Tejedor, the project highlights the collection's versatile layering, ranging from structured denim sets and pinstripe tailoring to vibrant knitwear. Hair stylist Karim Belghiran and makeup artist Stephanie Kunz refine the visual continuity across the series, which incorporates playful props like gaming gear and vintage television sets to frame the apparel in a contemporary context.

Desigual · Desigual x BOTTER S/S 25

The Desigual x BOTTER Spring/Summer 2025 campaign explores the intersection of aquatic themes and minimalist design. Captured by photographers Lu Mata and Txema Yeste, the project features a series of striking editorial portraits that toggle between high-contrast terrestrial settings and submerged underwater environments. The imagery utilizes hard, direct natural light to accentuate the collection’s vibrant graphic prints and tactile textures, including denim, sheer mesh, and sculptural accessories. Art direction by Laura Mata anchors the visuals in a clean, high-saturation aesthetic that highlights the fluid movement of the models, Dija Kallon and Timi Adisa, amidst caustic light patterns and industrial motifs. Production was overseen by Anna Boldu Falip, with fashion styling and editing by Bernat Buscato. The collaboration emphasizes a dynamic interplay of saturated oceanic blues against crisp, architectural backgrounds, utilizing natural light and underwater techniques to build a consistent, textural visual narrative.

Desigual · Desigual designed by Collina Strada

Desigual’s collaboration with Collina Strada presents a series of fashion campaign portraits that lean into whimsical, surrealist tropes. Featuring designer Hillary Taymour’s signature patterns and silhouettes, the project centres on model Delilah Belle, who is integrated into domestic and outdoor settings alongside oversized plush creature props. Photographer Charlie Engman captures the apparel through a lens of editorial playfulness, utilizing both crisp interior lighting and golden hour natural light to emphasise the garment textures. The creative production balances deliberate styling with offbeat narrative elements. Hair styling by Charlie Le Mindu and makeup by Allie Smith complement the collection's maximalist aesthetic, while casting by Morgan Senesi anchors the series in a distinct, character-driven visual language. The execution relies on a clean, editorial approach to highlight the structured fabrics and retro-inspired motifs of the collaboration.

Desigual · Desigual A/W 26

Desigual continues to push the boundaries of high street fashion with its latest A/W 26 campaign, a visual exploration that leans into the brand's penchant for bold, expressive graphics and experimental silhouettes. By stripping away the noise of complex environments, the campaign employs a clean, minimalist aesthetic that allows the intricate craftsmanship of the collection to take center stage. Under the lens of photographer Silvia Ruiz, the imagery captures a distinct editorial energy, utilizing high-key lighting to soften the studio atmosphere while maintaining an impeccable level of detail across every textile. The styling, curated by fashion editor Jorge Belso, creates a deliberate tension between the crispness of a classic white tee and the complexity of heavily detailed, butterfly-appliqued denim. With makeup artistry by Susanna Schmetterling, the aesthetic remains grounded yet striking, emphasizing a natural focus on the talent. The deliberate use of soft light frames the collection not just as apparel, but as a wearable collage, echoing the brand's heritage of artistic collaboration. This commercial execution succeeds by blending high-end fashion sensibilities with a wearable, accessible edge, ensuring the vibrant prints and unique denim textures command attention within a neutral, white-space backdrop. The result is a cohesive, forward-thinking fashion campaign that feels both modern and deeply rooted in the distinctive DNA of Desigual.

Desigual · Life's a Beach

Desigual · Earth Collection

The Desigual Earth Collection campaign captures a raw, urban energy that perfectly synthesizes contemporary designer fashion with a stripped-back streetwear sensibility. Through the lens of photographer Josep Moré and under the sharp art direction of Lu Mata, the project leans into a minimalist aesthetic defined by high-contrast imagery and the strategic use of hard light. The visuals rely on an editorial layout that utilizes layered collage techniques and sophisticated typography to create a sense of movement, mirroring the collection's organic, graphic-heavy motifs. Stylist Marta Masià curates a look that feels both effortless and intentionally constructed, pairing sheer textures and loose silhouettes against the brutalist backdrop of corrugated metal and asphalt. The inclusion of subtle hair and makeup choices by Carol Guzman complements the cinematic, natural light quality of the outdoor photography, emphasizing the model’s expressive presence. By juxtaposing color portraits with black-and-white inset photography, the campaign breaks away from traditional high street fashion tropes, opting instead for a data visualization-inspired presentation that feels modern and tactile. This project effectively channels the spirit of the street while maintaining the clean, polished finish expected of premium editorial design, creating a visual language that is as much about the environment as it is about the apparel itself.

Desigual · Desigual designed by Egonlab F/W 25

The Desigual designed by Egonlab F/W 25 project is a fashion campaign that focuses on the textural interplay of high-end knitwear and structured tailoring. Captured through a clean, editorial lens, the imagery explores a monochromatic color palette, alternating between solid red backdrops and minimalist white studio spaces. The series emphasises the tactile quality of materials, from heavy ribbing and layered knits to sleek trench coats and technical outerwear. Photographer Gorka Postigo leads the visual execution, with fashion styling by Alba Melendo that accentuates the collection's contemporary silhouettes. The campaign features model Stef Bonomo across various dynamic, high-key studio portraits. Hair styling by Matt Benns and makeup by Porsche Poon maintain a polished, neutral aesthetic throughout the series, with production managed by Anna Boldu Falip and executive producer Gemma Soriano.

Desigual · FW25 "Welcome to Desigualand"