Desigual: FW24 Campaign — The Glow Up Show

Sep 2024

Desigual presents its Fall/Winter 2024 campaign, The Glow Up Show, a high-fashion exploration of character and aesthetic play. Shot by photographer Mark Peckmezian, the imagery leans into a blend of commercial and editorial sensibilities, utilizing soft, natural light to elevate the textures of the seasonal collection. The campaign features Amelia Gray in a series of staged environments that oscillate between modern studio setups and domestic interiors. Guided by art director Laura Mata and stylist Helena Tejedor, the project highlights the collection's versatile layering, ranging from structured denim sets and pinstripe tailoring to vibrant knitwear. Hair stylist Karim Belghiran and makeup artist Stephanie Kunz refine the visual continuity across the series, which incorporates playful props like gaming gear and vintage television sets to frame the apparel in a contemporary context.

Vertical, Commercial, Clean

White Seamless

Advertising Campaign