Desigual

Sep 2024

Desigual presents The Glow Up Show, a fashion campaign for the Fall/Winter 2024 season. The imagery captures a blend of high-fashion editorial styling and casual, playful aesthetics, utilizing a clean, studio-focused approach to highlight texture and apparel details. Photographer Mark Peckmezian leads the visual execution, with art direction by Laura Mata. The campaign features Amelia Gray as the primary talent, styled by Helena Tejedor, whose work incorporates diverse textures including denim, knitwear, and metallic accessories. Technical execution relies on soft light and natural light techniques to maintain a consistent tone across the series. Hair styling by Karim Belghiran and makeup by Stephanie Kunz complement the diverse wardrobe, which spans from tailored pinstripe pieces to layered patterns, framed within both minimalist studio backdrops and modern interior environments.

Vertical, Commercial, Clean

High Street Fashion

White Seamless

Advertising Campaign