Desigual

May 2025

Celebrating four decades of provocative design, Desigual’s The Reflections Show SS25 campaign captures the essence of the brand’s enduring legacy through a high-energy lens. This fashion campaign leans into the interplay of light and texture, utilizing hard light to carve out sharp silhouettes against the backdrop of an ocean-side setting. Under the meticulous art direction of Lu Mata, the visuals move beyond simple product promotion to create a polished, editorial narrative that feels both celebratory and forward-thinking. Photographer Teddy Iborra expertly manages the saturated color palette, allowing the bold eyewear and experimental cutouts to command attention within the frame. The styling, curated by Helena Tejedor, emphasizes the brand’s signature irreverence, pairing sheer layering and graphic patterns that harmonize with the collection's geometric accessories. Casting director Simone Schofer brings a diverse and vibrant energy to the ensemble, ensuring the talent embodies the free-spirited identity Desigual has cultivated since its inception. Integrated with crisp, modern typography that anchors the imagery, the work functions as a definitive style statement for the SS25 season. By balancing commercial appeal with a distinct creative vision, the project succeeds in honoring 40 years of history while positioning the brand's latest accessories as essential, contemporary staples. Every element, from the oceanic atmosphere to the deliberate composition, reinforces Desigual's commitment to expressive, high-impact fashion photography.

Editorial, Commercial, Saturated, Polished

Typography, Natural light, Hard Light

Designer Fashion, Eyewear, Fashion