Desigual: Desigual designed by Egonlab F/W 25

Nov 2025

The Desigual designed by Egonlab F/W 25 project is a fashion campaign that focuses on the textural interplay of high-end knitwear and structured tailoring. Captured through a clean, editorial lens, the imagery explores a monochromatic color palette, alternating between solid red backdrops and minimalist white studio spaces. The series emphasises the tactile quality of materials, from heavy ribbing and layered knits to sleek trench coats and technical outerwear. Photographer Gorka Postigo leads the visual execution, with fashion styling by Alba Melendo that accentuates the collection's contemporary silhouettes. The campaign features model Stef Bonomo across various dynamic, high-key studio portraits. Hair styling by Matt Benns and makeup by Porsche Poon maintain a polished, neutral aesthetic throughout the series, with production managed by Anna Boldu Falip and executive producer Gemma Soriano.

Editorial, Vertical, Clean

Advertising Campaign