Desigual

Sep 2025

Desigual Studio presents its FW25 collection through an editorial lens, emphasising the tactile interplay between raw industrial interiors and the line's sculptural aesthetic. Shot by Laura Mata and Jorge Perez Ortiz, the campaign features model Issa Lish in a series of compositions that highlight the collection's heavy layering and textural depth, ranging from plush faux fur to distressed leather and chunky knits. Captured with a focus on warm natural light and clean framing, the visuals lean into a raw, analogue film quality. Styling by Helena Tejedor integrates statement accessories—notably the collection’s hardware-heavy handbags and metallic jewelry—against architectural backdrops. Makeup artist Paco Garrigues maintains a consistent, polished aesthetic throughout the series, grounding the dynamic poses and diverse sartorial layering.

Editorial, Warm, Clean, Vertical

Natural light

Designer Fashion

Advertising Campaign