For their latest campaign, A Diamond is Forever, De Beers presents a series of cinematic visuals directed by Paul McLean. The project leans into a moody, intimate atmosphere, utilizing live-action techniques to showcase the brand's fine jewellery collection against a dark, candlelit restaurant backdrop.
Creative direction was led by Richard Pang, with photography by Claire Rothstein and Sandra Seaton. The production features a cast including Alva Claire, Hannah Motler, Limamu Mbaye, and Tyler Rees, with styling by fashion editor Linda Engelhardt, makeup by Kyle Dominic and Lucy Bridge, and set design by George Lewin.
