Dacia

Dacia · Dakar

Dacia takes an unconventional approach to the automotive commercial with its Dakar campaign, placing a traditional sailing ship in the heart of an arid desert landscape. The film leans into cinematic production techniques, using a warm, golden-toned color palette and natural light to emphasize the scale of the environment. Developed by Publicis Conseil and Publicis France, the spot follows the vessel as it navigates through blowing sand and dust. Production by Wanda and post-production work by Prodigious and Wanda utilize VFX to integrate the ship into the vast, rugged terrain, with original sound design provided by Start Rec.

Dacia · The more we see you, the less you see us

Dacia's latest automotive campaign, 'The more we see you, the less you see us,' explores the integration of the vehicle into everyday urban life. Created by Publicis Conseil, the spot follows a driver navigating city environments, moving between residential and professional spaces. Executing a live-action technique, the commercial captures the vehicle's presence through a desaturated color palette. The production was managed by Big Productions and Recom, with post-production and visual effects provided by Prodigious and sound design by Start Rec.

Dacia · Charles Hurst

Dacia presents a commercial campaign for Charles Hurst, capturing the vehicle in a controlled, atmospheric environment. The spot transitions from a polished sequence of a red SUV navigating a wet urban street at night to an revealing look at the miniature-scale production process on a workbench. Produced with creative input from AdSmart from Sky, the film leverages moody, cinematic lighting to highlight the metallic textures and reflective surfaces of the vehicle. The execution balances live-action technique with scale modeling to achieve its high-contrast aesthetic.

Dacia · Lookers Chester & Stockport

This automotive commercial for Dacia, produced by AdSmart from Sky for the Lookers Chester & Stockport project, frames the Dacia Sandero within a series of expansive, varied environments. The narrative moves from high-altitude aerial perspectives of curved dams and mountain bridges to coastal drives and desert highways. Utilizing drone footage and live-action techniques, the piece balances wide environmental scale with intimate close-up shots of the vehicle’s exterior and cabin technology. The commercial concludes with a promotional overview of the brand's offerings, integrating pricing and award details.

Dacia · Dacia Design

Dacia · Hipster

Dacia · Hipster

Dacia · New Logan