Dacia
The more we see you, the less you see us
Brand
Date
Jan 2025
Description
Publicis Conseil delivers this commercial campaign for Dacia, titled 'The more we see you, the less you see us.' The project documents a driver navigating diverse urban environments, transitioning from city streets to interior residential and workplace settings. The film utilizes a desaturated palette to frame the automotive narrative through a live-action technique, focusing on the integration of the vehicle within everyday professional and domestic contexts.
Style
Horizontal, Commercial, Desaturated
Industries
Luxury Automotive
Background
Street
Context
TVC / TV Commercial
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