Dacia The more we see you, the less you see us 2025

About

Dacia's latest automotive campaign, 'The more we see you, the less you see us,' explores the integration of the vehicle into everyday urban life. Created by Publicis Conseil, the spot follows a driver navigating city environments, moving between residential and professional spaces. Executing a live-action technique, the commercial captures the vehicle's presence through a desaturated color palette. The production was managed by Big Productions and Recom, with post-production and visual effects provided by Prodigious and sound design by Start Rec.