Dacia

Dakar

Brand

Date

Jan 2025

Description

Dacia takes to the desert in this cinematic commercial, blending traditional nautical imagery with rugged automotive performance. The spot features sweeping sequences of a sailing vessel navigating through expansive dunes, using a warm, golden-toned color palette to emphasize the scale and atmosphere of the landscape. Produced by Wanda, the film utilizes VFX and visual effects to integrate the ship into the sand-swept terrain. The production team, including Publicis Conseil and Publicis France, captures the high-stakes journey with dramatic natural light, concluding with a showcase of the Dacia vehicle line against the vast backdrop.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light, VFX / visual effects

Industries

Luxury Automotive

Color

Rust

Camel

Background

Desert

Context