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Dacia

Dakar
Brand
ProjectDakar
Date

Jan 2025

Description

Dacia takes to the desert in this cinematic commercial, blending traditional nautical imagery with rugged automotive performance. The spot features sweeping sequences of a sailing vessel navigating through expansive dunes, using a warm, golden-toned color palette to emphasize the scale and atmosphere of the landscape. Produced by Wanda, the film utilizes VFX and visual effects to integrate the ship into the sand-swept terrain. The production team, including Publicis Conseil and Publicis France, captures the high-stakes journey with dramatic natural light, concluding with a showcase of the Dacia vehicle line against the vast backdrop.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light, VFX / visual effects

Industries

Luxury Automotive

Color
Rust
Camel
Background

Desert

Context

TVC / TV Commercial

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