Dacia

Dakar

Brand

Date

Jan 2025

Description

This cinematic commercial for Dacia leans into an adventurous tone, featuring a traditional sailing ship navigating across an expansive desert landscape. The film uses a warm, golden-toned color palette and natural light to capture the shifting sands and blowing dust of the terrain, set against the backdrop of an automotive campaign. The production highlights technical detail through a mix of location footage and VFX, contrasting the scale of the desert vistas with the mechanical movement of the vehicles. Creative development was managed by Publicis Conseil and Publicis France, with production services provided by Wanda. The project incorporates high-contrast lighting and integrated visual effects to build its atmosphere.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light, VFX / visual effects

Industries

Luxury Automotive

Color

Rust

Camel

Background

Desert

Context