Dacia
Charles Hurst
Brand
ProjectCharles Hurst
Date
Jan 2025
Description
Dacia presents the Charles Hurst commercial, a project that highlights the automotive design through a play of scale and perspective. The film moves from the realistic exterior of an SUV navigating a wet urban street at night to the craftsmanship of a miniature model captured on a workbench. Featuring moody lighting, the work leans into cinematic framing and live-action techniques to emphasize texture and reflection. Creative input for the production was provided by AdSmart from Sky.
Style
Horizontal, Cinematic, Moody
Industries
Luxury Automotive
Color
Jet Black
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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