Dacia
Charles Hurst
Brand
ProjectCharles Hurst
Date
Jan 2025
Description
Dacia presents a commercial campaign for Charles Hurst, capturing the vehicle in a controlled, atmospheric environment. The spot transitions from a polished sequence of a red SUV navigating a wet urban street at night to an revealing look at the miniature-scale production process on a workbench. Produced with creative input from AdSmart from Sky, the film leverages moody, cinematic lighting to highlight the metallic textures and reflective surfaces of the vehicle. The execution balances live-action technique with scale modeling to achieve its high-contrast aesthetic.
Style
Horizontal, Cinematic, Moody
Industries
Luxury Automotive
Color
Jet Black
Crimson
Background
Street
Context
TVC / TV Commercial
Associated creatives
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