Cotton On
Featured Cotton On projects
This week's top Cotton On projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Cotton On · Summer 25 NH Campaign
Cotton On channels a relaxed coastal aesthetic for its Summer 25 NH campaign, leaning into the ease of warm-weather living. Photographed by Simon Lekias, the imagery highlights a contemporary resort wear collection through candid lifestyle portraiture and editorial styling. The project captures a sun-drenched atmosphere across a series of beachside environments, utilizing natural light to emphasise soft textures and sun-kissed skin tones. With hair styling by Kyye and make-up by Aimie Fiebig, the production balances casual fashion staples with a laid-back, vacation-ready mood. Techniques such as analogue film and clean, bright compositions are employed throughout the shoot, grounding the collection in a nostalgic, summer-focused visual identity.
Project Cotton On · Bailey Smith
This fashion campaign for Cotton On features athlete Bailey Smith in a series of portraits. Photographed by Rob Tennent, the project focuses on candid, high-energy moments that lean into raw, editorial aesthetics. The imagery utilizes a mix of natural light and direct flash to capture textures, set against both neutral white and bold teal backgrounds. With hair styling by Lee Machin and production by Mia Buckley, the session captures a relaxed, commercial sensibility across a variety of studio environments. The series features an analogue / film aesthetic, with some frames incorporating a grainy finish to emphasize a raw, backstage feel. The compositions highlight relaxed denim and apparel, maintaining a clean visual focus throughout the campaign.
Project Cotton On · Cotton On Body
Cotton On Body presents a high street fashion campaign focusing on modern, athletic-inspired silhouettes. Photographed by Simon Lekias, the imagery leans into a clean, editorial aesthetic defined by neutral studio backdrops and consistent, soft natural light. Creative direction from Lill Jenner ties the series together, emphasizing a playful, sporty layering of jerseys, knitwear, and quilted outerwear. The production features technical hair styling by Joel Forman and makeup by Amie Fiebig to complement the coordinated, monochromatic sportswear looks.
Project Cotton On · Summer 2025 Campaign
The Summer 2025 campaign for Cotton On captures the essence of coastal living through a series of sun-drenched, editorial-style imagery. Photographed by Pepe Herreros, the campaign features models Alba Martin and Samuel Watson in a variety of candid, seaside settings that channel a relaxed and nostalgic atmosphere. The execution relies heavily on warm, golden hour light and natural outdoor settings, utilizing techniques such as high-speed action photography to capture dynamic water splashes against the backdrop of sandy beaches and ocean horizons. The aesthetic leans into a tactile, authentic feel with a focus on natural skin textures, summer tailoring, and eclectic accessories like seashells and floral motifs.
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