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Coperni: Ray-Ban Meta x Coperni Campaign

Date

Apr 2025

Description

The Ray-Ban Meta x Coperni collaboration campaign captures the intersection of eyewear and technology through a series of portraits featuring model Amelia Gray. Photographed by Stuart Winecoff, the project utilizes high-contrast lighting and distinct color palettes to define the product aesthetic. Creative directors Charles Levai and Kevin Tekinel oversee the visual narrative, which features design work by Arnaud Vaillant and Sebastien Meyer. The production incorporates refined editorial styling by Helena Tejedor, with grooming details provided by hair stylist Duffy, makeup artist Pat McGrath, and manicurist Alex Feller. The campaign imagery leans into saturated lighting and chiaroscuro techniques to highlight the structural design of the smart glasses.

Style

Vertical, Commercial

Industries
Color
Jet Black
Context

Advertising Campaign

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