This commercial video for Clorox, titled "Caregivers Bodeguero," focuses on the routines of a local convenience store clerk. Captured through live-action technique, the footage highlights the clerk as they sanitize high-touch surfaces and protective barriers within the shop.
The project maintains an authentic atmosphere through warm interior lighting and cinematic grading. The narrative centers on the intersection of community care and essential sanitation within a CPG retail environment, with sound design provided by Perpetual Motion.
