Clorox Clean Feels Good - Good vs Good Experiment Explained 2025

About

Clorox explores the subjective connection between sanitation and emotional well-being in the 'Clean Feels Good' project. The campaign, developed by agency FCB Chicago, centres on an observational experiment where participants discuss personal feelings while undergoing cognitive monitoring in a controlled studio environment. The production relies on a documentary-style approach, contrasting intimate interview frames with wide, architectural shots of the testing booths. The visual direction leverages high-contrast, low-key lighting and ambient tones to maintain a clean, matte aesthetic throughout the live-action sequences.