Clorox PURE Allergen Neutralisers Developed with Allergists 2026

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Clorox introduces its PURE Allergen Neutralisers through a campaign developed by BBDO New York. The commercial highlights the product's function in a residential setting, utilising motion graphics to visualise indoor allergens as they are captured in a living room environment. Employing a clean, live-action technique, the narrative focuses on the efficacy of the spray, which was formulated in collaboration with allergists. The visual treatment centers on common household elements, including floral arrangements and a dog, to demonstrate product utility within a daily routine.