Chevrolet

May 2026

This Chevrolet automotive campaign documents a cross-country journey across various American landscapes. The project captures the experience of travel, moving between rugged canyon vistas and urban skylines while focusing on the utility and presence of the vehicle line. Developed by agency Anomaly, the production leans into cinematic camera movements to track the pickup trucks across diverse terrains. The visuals utilize drone footage and warm natural lighting to establish a sense of scale, featuring a range of drivers and families interacting with the vehicles in open-road settings. Additional production support was provided by Jim Bouvet, with consultancy from Derek Johnson and post-production work by Preymaker. Kate Monan is also credited on the production.

Horizontal, Cinematic, Warm

Drone footage

Luxury Automotive

Mountain

TVC / TV Commercial