Chevrolet: Horse
Brand
Date
Mar 2024
Description
Chevrolet introduces the Horse campaign, a project that blends automotive engineering with abstract mechanical concepts. The film uses high-energy editing to follow a robotic horse traversing a desert environment before transitioning into a red SUV. This piece utilizes a combination of live-action technique and VFX to illustrate the vehicle’s capability within a cinematic framework. Production for the project was led by Eleanor.
Style
Horizontal, Action, Cinematic
Techniques
Animation, VFX / visual effects
Industries
Color
Crimson
Silver
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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