Canada Dry

Canada Dry · Dry Time is My Time - Tuesday

Canada Dry explores the necessity of a momentary pause in this commercial spot, 'Dry Time is My Time - Tuesday.' The film presents a sequence of high-pressure daily life scenes, ranging from morning routines and traffic congestion to hectic family environments, captured through a unique synthesis of animation and live-action technique. The project leans into cinematic framing to transition between animated oil painting aesthetics and practical product shots. The narrative is underscored by orchestral accompaniment, focusing on the product as a catalyst for a brief, refreshing reprieve during a chaotic day. Agency support for this production was provided by Max Cooper.

Canada Dry · Dry Time is My Time - The Trip

Canada Dry brings a lighthearted perspective to the chaotic realities of travel in this campaign, 'Dry Time is My Time - The Trip.' The spot features a series of vibrant oil painting style illustrations that move through the familiar, humorous milestones of a family road trip, from the initial packing in the garage to the energy of theme parks and water park excursions. Developed by Max Cooper, the project uses expressive brushwork and rich textures to frame the narrative. By leaning into an animation aesthetic that balances raw, nostalgic visuals with cinematic movement, the work highlights the unpredictable dynamics of family transit through a distinctive painterly lens.

Canada Dry · Dry Time is My Time - Behind the Scenes

Canada Dry explores the intersection of fine art and commercial production in this behind-the-scenes look at the 'Dry Time is My Time' campaign. The footage documents an artist capturing a family dinner scene on canvas, tracing the work from initial sketches to the final reveal within a sunlit studio environment. Directed with a focus on the creative process, the piece transitions between the meticulous details of oil painting and the live-action commercial context. The production features a blend of cinematic perspectives, incorporating drone footage to establish the workspace while highlighting the tactile nature of traditional painting techniques.

Canada Dry · Brand Identity

Canada Dry refreshes its visual identity through a series of commercial assets encompassing motion graphics and product photography. The project, led by graphic design studio Wedge, centers on the brand's iconic crest, typography, and aluminum packaging across diverse digital and outdoor applications. The execution relies on 3D render / CGI techniques and high-speed / freeze photography to capture the metallic textures and condensation droplets of the product. Motion graphics sequences further emphasize the brand's visual language through minimalist, clean animations of ginger ale cans and citrus-forward product variations against vibrant, gradient backgrounds. Outdoor applications include billboard campaigns that position the brand within urban settings, utilizing natural light and stark, legible serifs to maintain high-impact visibility. Throughout the deliverables, the focus remains on consistent brand crest alignment and a polished, refreshing aesthetic.

Canada Dry · Tastes Like Home