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Canada Dry: Dry Time is My Time - Tuesday

Brand
Canada Dry
Date

Apr 2026

Description

Canada Dry explores the necessity of a momentary pause in this commercial spot, 'Dry Time is My Time - Tuesday.' The film presents a sequence of high-pressure daily life scenes, ranging from morning routines and traffic congestion to hectic family environments, captured through a unique synthesis of animation and live-action technique. The project leans into cinematic framing to transition between animated oil painting aesthetics and practical product shots. The narrative is underscored by orchestral accompaniment, focusing on the product as a catalyst for a brief, refreshing reprieve during a chaotic day. Agency support for this production was provided by Max Cooper.

Style

Horizontal, Commercial, Cinematic, Warm

Techniques

Animation, VFX / visual effects

Industries
Beverages
Color
Forest Green
Pure White
Gold
Context

TVC / TV Commercial

Associated creatives

Max Cooper
Max CooperAgency / Creative
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