Canada Dry
Dry Time is My Time - Tuesday
Apr 2026
Canada Dry explores the intersection of daily chaos and respite in this commercial spot, Dry Time is My Time - Tuesday. The campaign leans into a hybrid visual language, blending cinematic live-action footage with stylistic animation that mimics the texture of oil paintings. The narrative flows through a series of relatable, high-energy scenarios—from morning routines to demanding professional environments—before centering on the act of pouring ginger ale over ice. The creative direction by Max Cooper bridges these disparate scenes through orchestral pacing and careful framing that moves between wide shots and intimate product details.
Horizontal, Commercial, Cinematic, Warm
Animation, VFX / visual effects
Beverages
TVC / TV Commercial
