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Canada Dry: Dry Time is My Time - The Trip

Brand
Canada Dry
Date

Apr 2026

Description

Canada Dry brings a lighthearted perspective to the chaotic realities of travel in this campaign, 'Dry Time is My Time - The Trip.' The spot features a series of vibrant oil painting style illustrations that move through the familiar, humorous milestones of a family road trip, from the initial packing in the garage to the energy of theme parks and water park excursions. Developed by Max Cooper, the project uses expressive brushwork and rich textures to frame the narrative. By leaning into an animation aesthetic that balances raw, nostalgic visuals with cinematic movement, the work highlights the unpredictable dynamics of family transit through a distinctive painterly lens.

Style

Horizontal, Cinematic, Raw, Nostalgic

Techniques

Animation, Oil paint

Industries
Beverages
Color
Burgundy
Beige
Navy
Background

Illustrated Frame

Context

TVC / TV Commercial

Associated creatives

Max Cooper
Max CooperAgency / Creative
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