Canada Dry: Dry Time is My Time - Behind the Scenes

Apr 2026

Canada Dry explores the intersection of fine art and commercial production in this behind-the-scenes look at the 'Dry Time is My Time' campaign. The footage documents an artist capturing a family dinner scene on canvas, tracing the work from initial sketches to the final reveal within a sunlit studio environment. Directed with a focus on the creative process, the piece transitions between the meticulous details of oil painting and the live-action commercial context. The production features a blend of cinematic perspectives, incorporating drone footage to establish the workspace while highlighting the tactile nature of traditional painting techniques.

Documentary, Horizontal, Cinematic

Drone footage

Warehouse

Brand Film / Corporate Video