Canada Dry refreshes its visual identity through a series of commercial assets encompassing motion graphics and product photography. The project, led by graphic design studio Wedge, centers on the brand's iconic crest, typography, and aluminum packaging across diverse digital and outdoor applications.
The execution relies on 3D render / CGI techniques and high-speed / freeze photography to capture the metallic textures and condensation droplets of the product. Motion graphics sequences further emphasize the brand's visual language through minimalist, clean animations of ginger ale cans and citrus-forward product variations against vibrant, gradient backgrounds.
Outdoor applications include billboard campaigns that position the brand within urban settings, utilizing natural light and stark, legible serifs to maintain high-impact visibility. Throughout the deliverables, the focus remains on consistent brand crest alignment and a polished, refreshing aesthetic.
