Canada Dry

Nov 2022

Canada Dry’s brand identity overhaul centres on a polished visual language that emphasises the crisp, refreshing nature of its beverage line. Through a series of high-speed freeze imagery and motion graphics, the project highlights the metallic textures and condensation on the iconic cans, paired with a minimalist approach to typography. Designed by Wedge, the identity relies on 3D render / CGI techniques to maintain a clean aesthetic across both digital and physical touchpoints. From outdoor billboard campaigns in urban settings to motion-heavy brand assets, the execution focuses on consistent branding, showcasing the red and gold crests against deep green gradients.

Commercial, Horizontal, Clean

Beverages