Bulgari
SHANGCHENGSHI for China
Brand
ProjectSHANGCHENGSHI for China
Date
Mar 2025
Description
Bulgari presents SHANGCHENGSHI, a jewellery campaign developed for the Chinese market. The series focuses on the tactile interplay between high-end accessories and sculptural elements, featuring rose gold timepieces and diamond-encrusted pieces set against rich, textured backdrops. Photographer Robert You captures the collection through a blend of commercial and artistic lens work. The execution leans into a clean, graphic aesthetic, utilising sharp studio lighting to emphasise metallic finishes, while incorporating elements like red clay and weathered wood to build depth and contrast within the editorial framing.
Style
Vertical, Commercial, Clean, Warm
Industries
Jewellery
Color
Gold
Context
Advertising Campaign
Associated creatives
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