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Bulgari: SHANGCHENGSHI for China

Brand
Bulgari
Date

Mar 2025

Description

Bulgari presents the SHANGCHENGSHI project for the Chinese market, a series of jewellery and fashion compositions featuring the brand's signature Serpenti timepieces and fine jewellery collections. Photographer Robert You leads the visual execution, placing high-end accessories within highly textured environments that balance metallic precision with organic, tactile elements. The campaign utilizes a distinct aesthetic palette, juxtaposing deep red sculptural elements and earthy clay backgrounds against the polished sheen of rose gold and pavé-set diamonds. Through the application of clean studio lighting and graphic 3D render techniques, the work frames luxury hardware as art, emphasizing intricate surface details and material contrasts.

Style

Vertical, Commercial, Clean, Warm

Industries
Jewellery
Color
Gold
Context

Advertising Campaign

Associated creatives

Robert You
Robert YouPhotographer
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