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Priyanka Chopra wearing Bulgari Serpenti jewelry and a brown V-neck dress against a warm gradient background
Anne Hathaway wearing gold Serpenti jewelry and a green turtleneck for Bulgari photographed by Chris Colls
Anne Hathaway wearing a dark green turtleneck and Bulgari Serpenti jewelry against a sunset sky background
Priyanka Chopra wearing a gold snake necklace and brown dress reflecting in a mirrored multi-panel backdrop for Bulgari Serpenti Icon.
Anne Hathaway wearing a gold snake necklace and a dark green turtleneck against a warm gradient background for Bulgari Serpenti Icon.
Priyanka Chopra wearing Bulgari Serpenti jewelry and a brown V-neck dress against a warm gradient background
Anne Hathaway wearing gold Serpenti jewelry and a green turtleneck for Bulgari photographed by Chris Colls
Anne Hathaway wearing a dark green turtleneck and Bulgari Serpenti jewelry against a sunset sky background

Bulgari Serpenti Icon 2026

About

The Bulgari Serpenti Icon campaign features a series of portraits highlighting the brand's signature jewellery collection. Captured by photographer Chris Colls with styling by Erin Walsh, the imagery focuses on the intricate metallic textures of the serpent-inspired gold and diamond necklaces, rings, and bracelets. Featuring talent Anne Hathaway and Priyanka Chopra, the campaign utilises a clean studio aesthetic and warm, luminous gradient backgrounds. The portraits employ soft, directional lighting to emphasise the craftsmanship of the jewellery pieces, with compositions ranging from close-up details to multifaceted reflections, maintaining a polished commercial and editorial focus.

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