The Bulgari Serpenti Icon campaign features a series of portraits highlighting the brand's signature jewellery collection. Captured by photographer Chris Colls with styling by Erin Walsh, the imagery focuses on the intricate metallic textures of the serpent-inspired gold and diamond necklaces, rings, and bracelets.
Featuring talent Anne Hathaway and Priyanka Chopra, the campaign utilises a clean studio aesthetic and warm, luminous gradient backgrounds. The portraits employ soft, directional lighting to emphasise the craftsmanship of the jewellery pieces, with compositions ranging from close-up details to multifaceted reflections, maintaining a polished commercial and editorial focus.