Boslen
Featured Boslen projects
This week's top Boslen projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Boslen · PYRE - EP Campaign
The campaign for Boslen's EP, PYRE, spans visual identity, apparel, and event collateral. Creative director Matija Gabrilo leads the project, unifying the aesthetic through a distinctive graphic language that employs burnt paper textures and metallic star motifs. Across the collection of posters and apparel, the work leans into Y2K-inspired typography and high-contrast, moody portraits. The design execution utilises a recurring palette of crimson, olive green, and charred neutrals to maintain visual cohesion across diverse media formats.
Project Boslen · Santa Muerte & Crazy Campaign
The campaign for Boslen's dual single release, Santa Muerte and Crazy, utilizes a series of minimalist editorial portraits and cinematic narratives to establish the artist's visual identity. Under the creative direction of Matija Gabrilo, the project balances stark monochromatic studio photography with moody, low-key scenes that lean into high-contrast chiaroscuro techniques. Across both static and graphic assets, the work incorporates a recurring palette of deep charcoal and off-white, punctuated by dusty rose pink typography. The execution relies on a blend of crisp, clean fashion styling and analog-inspired textures, including horizontal scanlines and grainy film aesthetics. By oscillating between intimate, diptych-style portraiture and sharp typographic announcements, the campaign maintains a cohesive minimalist and graphic tone throughout its promotional lifecycle.
Project Boslen · GONZ - EP Campaign
The campaign for Boslen's GONZ EP delivers a cohesive visual identity across digital assets, promotional posters, and merchandise. Under the creative direction of Matija Gabrilo, the project leans into a raw, high-contrast aesthetic that bridges music and streetwear design. Throughout the campaign, the work employs collage techniques and layered textures to build a gritty, tactile look. From the portrait series to the expansive tour promotional layouts, the imagery utilizes distressed graphic typography and a distinct crimson-red color palette. The collateral extends into apparel, featuring crewneck t-shirts and hooded sweatshirts that integrate the EP's branding and international tour details. The result is a unified visual language defined by its minimalist yet energetic graphic design.
Project Boslen · Dali - LP Campaign
The campaign for Boslen's LP, Dali, centres on a tactile, artistic visual identity developed under the creative direction of Matija Gabrilo. Across the album cover and promotional assets, the work leans into sculptural motifs, including a bas-relief plaque of a figure and high-contrast liquid chrome illustrations. The rollout spans various formats, from square album art featuring stippled, surreal graphics to vertical concert posters. The design language consistently utilizes a stark monochrome palette on off-white backgrounds, with precise typography and subtle geometric accents defining the aesthetic.
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