Boslen

Sep 2025

The creative campaign for Boslen’s single releases 'Santa Muerte' and 'Crazy' encompasses a wide array of music industry promotional assets, ranging from high-contrast studio portraiture to cinematic narrative stills. Under the creative direction of Matija Gabrilo, the visual identity centers on a high-fashion, monochrome aesthetic that leans into minimalist design and sharp typographic treatments. Across the collection, the imagery balances polished editorial photography with stylized graphics, incorporating distinct visual motifs like pink cursive script and geometric sans-serif layouts. The execution moves between clean, studio-lit diptychs and moodier, low-key scenes that utilise analogue textures, such as film grain and lo-fi scanline effects, to build a cohesive, cinematic narrative for the artist.