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·2025
·Santa Muerte & Crazy Campaign

Black and white diptych of a man in formal wear and black boots posing against a white wall in two dynamic angled compositions.

Boslen in a white shirt and black trousers looking up toward a high heel stiletto against a white studio background.

Diptych portrait of Boslen in a white dress shirt with suspenders beside a shot in a black leather jacket against studio backdrops.

Draped white fabric sculpted like a standing silhouette against a black background with pink Santa Muerte script typography.

Man with braided hair wearing a white long-sleeve waffle shirt and beaded bracelets against a solid black background.

Diptypt fashion photograph featuring a person in a white shirt and black pants with high heels and white gloves.

Dark graphic layout with pink typography reading Tonight, 05.05.2023, Santa Muerte, and 9PM PST separated by thin horizontal rules.

Pink typographic layout on black background featuring a banquet dining scene where two people toast with wine glasses.

Dark textured banner featuring pink cursive script typography reading Santa Muerte for Boslen single release.

Cinematic diptych split image showing a man covering his face at a table on the left, and a woman drinking a martini on the right.

Split frame of a man in a white tuxedo and black bow tie standing at a press podium surrounded by vintage microphones under moody blue light.

Boslen Santa Muerte & Crazy Campaign 2025

About

The campaign for Boslen's dual single release, Santa Muerte and Crazy, utilizes a series of minimalist editorial portraits and cinematic narratives to establish the artist's visual identity. Under the creative direction of Matija Gabrilo, the project balances stark monochromatic studio photography with moody, low-key scenes that lean into high-contrast chiaroscuro techniques. Across both static and graphic assets, the work incorporates a recurring palette of deep charcoal and off-white, punctuated by dusty rose pink typography. The execution relies on a blend of crisp, clean fashion styling and analog-inspired textures, including horizontal scanlines and grainy film aesthetics. By oscillating between intimate, diptych-style portraiture and sharp typographic announcements, the campaign maintains a cohesive minimalist and graphic tone throughout its promotional lifecycle.