Boslen: GONZ - EP Campaign
Sep 2025
The campaign for Boslen's GONZ EP delivers a cohesive visual identity across digital assets, promotional posters, and merchandise. Under the creative direction of Matija Gabrilo, the project leans into a raw, high-contrast aesthetic that bridges music and streetwear design. Throughout the campaign, the work employs collage techniques and layered textures to build a gritty, tactile look. From the portrait series to the expansive tour promotional layouts, the imagery utilizes distressed graphic typography and a distinct crimson-red color palette. The collateral extends into apparel, featuring crewneck t-shirts and hooded sweatshirts that integrate the EP's branding and international tour details. The result is a unified visual language defined by its minimalist yet energetic graphic design.
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