Logo
Side profile portrait of a Black man with braided hair featuring torn paper and mixed-media collage textures in red and black tones.
Peach-colored typography reading GONZO RELEASE PARTY and NEW TONE STUDIOS against a solid textured red-orange background.
Red textured album tracklist artwork for Boslen's GONZO EP listing seven songs in white modern typography.
Typography and contributor credits list on dark textured background with red Gonzo logo for Boslen's EP campaign.
Concert tour poster for Boslen's Gonzo Tour featuring a dark silhouette with cutout details and bold orange-red typography.
High-contrast poster design for the Boslen Gonzo Tour featuring bold red typography and stylized black-and-white portraits by Matija Gabrilo.
Front and back views of a black graphic t-shirt design with red text and white spiky artwork on a solid grey backdrop.
Front and back flat lay mockup of a black graphic t-shirt with cyan typography and tour dates on a grey background.
Front and back view of a black hooded sweatshirt with red Gonzo and Boslen tour graphics against a light grey background.
Side profile portrait of a Black man with braided hair featuring torn paper and mixed-media collage textures in red and black tones.
Peach-colored typography reading GONZO RELEASE PARTY and NEW TONE STUDIOS against a solid textured red-orange background.
Red textured album tracklist artwork for Boslen's GONZO EP listing seven songs in white modern typography.

Boslen GONZ - EP Campaign 2025

About

The campaign for Boslen's GONZ EP delivers a cohesive visual identity across digital assets, promotional posters, and merchandise. Under the creative direction of Matija Gabrilo, the project leans into a raw, high-contrast aesthetic that bridges music and streetwear design. Throughout the campaign, the work employs collage techniques and layered textures to build a gritty, tactile look. From the portrait series to the expansive tour promotional layouts, the imagery utilizes distressed graphic typography and a distinct crimson-red color palette. The collateral extends into apparel, featuring crewneck t-shirts and hooded sweatshirts that integrate the EP's branding and international tour details. The result is a unified visual language defined by its minimalist yet energetic graphic design.

Brand

Boslen

Credits

Matija Gabrilo
Creative Director

Industries

Music

Techniques

Typography
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