Boslen
GONZ - EP Campaign
Brand
ProjectGONZ - EP Campaign
Date
Sep 2025
Description
The campaign for Boslen's GONZ EP, led by creative director Matija Gabrilo, builds a visual identity through a series of graphic assets and streetwear merchandise. The creative strategy leans into a raw, high-contrast aesthetic, utilizing collage and mixed-media techniques across promotional imagery and tour materials. The project incorporates a distinct palette of saturated crimson and deep, stippled shadows. Key visuals feature tactile, grainy textures and distressed typography that align the music release with a gritty, energetic visual language. Beyond print collateral, the campaign extends into apparel, with various graphic layouts for t-shirts and hooded sweatshirts produced to support the tour.
Techniques
Typography
Industries
Music
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