The campaign for Boslen's LP, Dali, centres on a tactile, artistic visual identity developed under the creative direction of Matija Gabrilo. Across the album cover and promotional assets, the work leans into sculptural motifs, including a bas-relief plaque of a figure and high-contrast liquid chrome illustrations.
The rollout spans various formats, from square album art featuring stippled, surreal graphics to vertical concert posters. The design language consistently utilizes a stark monochrome palette on off-white backgrounds, with precise typography and subtle geometric accents defining the aesthetic.