Boslen: PYRE - EP Campaign
Brand
Date
Sep 2025
Description
The campaign for Boslen's EP, PYRE, spans visual identity, apparel, and event collateral. Creative director Matija Gabrilo leads the project, unifying the aesthetic through a distinctive graphic language that employs burnt paper textures and metallic star motifs. Across the collection of posters and apparel, the work leans into Y2K-inspired typography and high-contrast, moody portraits. The design execution utilises a recurring palette of crimson, olive green, and charred neutrals to maintain visual cohesion across diverse media formats.
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