Boslen

Sep 2025

For the launch of his EP, PYRE, musician Boslen partnered with creative director Matija Gabrilo to develop a distinct visual identity spanning digital assets, event collateral, and apparel. The campaign leans into a graphic aesthetic, defined by its high-contrast compositions and a recurring motif of scorched, burnt paper edges. The visual suite uses a restricted, bold color palette and minimalist layouts to anchor the EP's thematic focus. Techniques such as grainy textures and Y2K-inspired typography appear throughout the assets, from dot-matrix lettering on event posters to the clean, studio-presented apparel mock-ups. These elements coalesce to establish a cohesive brand presence across both merchandise and promotional materials.