Beats presents a high-energy commercial campaign featuring athlete Kobbie Mainoo. The project captures the subject navigating a series of urban landscapes, moving from concrete tunnels to historic brick railway arches.
Produced by Somesuch with creative oversight from Homeground, the film utilizes dynamic tracking shots and slow motion to center the narrative on athletic movement. The aesthetic is defined by desaturated, cool-toned color grading that contrasts with the prominent orange of the featured headphones. This cinematic, live-action piece emphasizes a focused, gritty visual style.
