Banana Republic: San Francisco, 1978

Sep 2025

Banana Republic’s 'San Francisco, 1978' campaign serves as an archival reflection on the brand’s heritage, blending urban documentary aesthetics with coastal portraiture. Photographed by Sonia Szóstak under the creative direction of Michael Scanlon, the project moves between the city's iconic steep inclines and the muted, windswept landscapes of the northern California shoreline. The imagery employs a heavy monochrome palette and the distinct texture of analogue film, grounding the collection in a nostalgic, cinematic atmosphere. Models Andreea Diaconu, Giacomo Cavalli, and Paula Soares are captured in varied, candid compositions that highlight the collection’s focus on layered utilitarian outerwear, fringe details, and knitwear. Technical precision defines the editorial, with hair styling by Michał Bielecki and makeup artistry by Dan Duran emphasizing a natural, polished aesthetic. Production for the campaign was managed by Roberto Sosa, maintaining a consistent focus on ambient, natural light across both the architectural geometries of the Golden Gate Bridge and the quiet solitude of the bay.

Editorial, Vertical, Monochrome

Natural light

Advertising Campaign