Banana Republic: The Holiday Edit

Oct 2025

Banana Republic presents The Holiday Edit, a seasonal fashion campaign that leans into an aesthetic of autumnal warmth and rustic charm. Photographed by Sonia Szóstak with creative direction by Michael Scanlon, the imagery captures a nostalgic mood through a blend of editorial portraits and dynamic commercial shots. Set against the backdrop of Irish landscapes and traditional pub interiors, the production explores a tactile approach to menswear and knitwear styling. Techniques such as analogue film and chiaroscuro lighting emphasize the depth of the collection's wool and leather textures. The project features model Aubrey O'Mahony in various settings, from outdoor cycling on rural paths to intimate moments within dimly lit venues, all unified by soft natural light. Production for the campaign was handled by Roberto Sosa, with additional contributions from videographer Robbie Corral.

Lifestyle