Athleta

Athleta · Run Wild

Athleta · Get Set. Go.

Athleta · Spring Campaign

Athleta's Spring Campaign marks a return to performance-led design, presenting a collection of activewear that balances utility with a clean, modern aesthetic. The series features model Sandra Martens captured against a bright studio backdrop, highlighting the versatility of the apparel through the lens of a commercial fashion editorial. Photographed by Amar Daved, the project utilizes bright studio lighting to emphasize the material textures and functional details of the collection. The imagery maintains a vertical composition, focusing on the movement and practical layering of the seasonal pieces.

Athleta · Athleta Spring Campaign

Athleta’s Spring campaign centers on performance-focused activewear within the sportswear and fashion sector. Captured by photographer Amar Daved, the series features model Sandra Martens in a sequence of dynamic, movement-oriented poses. The imagery utilizes a clean white background to emphasize the apparel's technical details and vibrant green color palette. Employing high-speed freeze techniques and bright studio lighting, the campaign highlights the textures of the activewear during active motion.

Athleta · Move Activation - Bel Air

Athleta hosts a community-focused fitness event in Bel Air, documented in this dynamic video production directed by David Brady and produced by Studio Butch. The footage captures an outdoor movement activation on a sprawling grassy lawn, with sequences spanning from aerial drone footage to intimate close-ups of the participants. The aesthetic leans into a cinematic lifestyle quality, utilizing natural light to highlight the scale of the gathering and the activewear worn by the group. The production emphasizes the brand's community presence, with clean visual framing and focused action sequences across the exercise sessions.

Athleta · Power of She