Athleta: Move Activation - Bel Air

Oct 2026

Athleta hosts a community-focused fitness event in Bel Air, documented in this dynamic video production directed by David Brady and produced by Studio Butch. The footage captures an outdoor movement activation on a sprawling grassy lawn, with sequences spanning from aerial drone footage to intimate close-ups of the participants. The aesthetic leans into a cinematic lifestyle quality, utilizing natural light to highlight the scale of the gathering and the activewear worn by the group. The production emphasizes the brand's community presence, with clean visual framing and focused action sequences across the exercise sessions.

Lifestyle, Vertical, Action, Cinematic, Warm, Clean

Natural light, Drone footage

Park

Brand Film / Corporate Video