Athleta’s Power of She campaign captures a diverse range of female athletes through a series of high-energy training sessions. The film moves across various environments, from the controlled atmosphere of indoor gymnasiums and boxing rings to the rugged intensity of mountain terrains and coastal shorelines.
Utilizing a combination of natural lighting and soft studio highlights, the project focuses on the physical endurance and dedication of the participants. The production employs slow motion and a documentary-style approach to emphasize the movement and intensity inherent in gymnastics, surfing, and core training disciplines. Sound design for the project was provided by Wave Studios NY.
