Athleta: Athleta Spring Campaign
Brand
Date
Apr 2025
Description
Athleta’s Spring campaign centers on performance-focused activewear within the sportswear and fashion sector. Captured by photographer Amar Daved, the series features model Sandra Martens in a sequence of dynamic, movement-oriented poses. The imagery utilizes a clean white background to emphasize the apparel's technical details and vibrant green color palette. Employing high-speed freeze techniques and bright studio lighting, the campaign highlights the textures of the activewear during active motion.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Forest Green
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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