Athleta
Athleta Spring Campaign
Brand
ProjectAthleta Spring Campaign
Date
Apr 2025
Description
Athleta debuts its Spring Campaign, a series of athletic fashion portraits captured in a controlled studio environment. The work focuses on high-performance apparel, documenting the collection through dynamic posing and motion-oriented compositions. Photographed by Amar Daved, the campaign features model Sandra Martens against a clean, white sweep background. The imagery utilizes natural light and high-speed freeze techniques to emphasize the texture and fit of the seasonal activewear pieces.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Forest Green
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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