Athleta’s Spring campaign centers on performance-focused activewear within the sportswear and fashion sector. Captured by photographer Amar Daved, the series features model Sandra Martens in a sequence of dynamic, movement-oriented poses.
The imagery utilizes a clean white background to emphasize the apparel's technical details and vibrant green color palette. Employing high-speed freeze techniques and bright studio lighting, the campaign highlights the textures of the activewear during active motion.
