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Model in olive green shirt holding duffel bag with yoga mat against white background
Model in olive green shirt holding duffel bag with yoga mat against white background

Athleta Spring Campaign 2025

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Athleta's Spring Campaign marks a return to performance-led design, presenting a collection of activewear that balances utility with a clean, modern aesthetic. The series features model Sandra Martens captured against a bright studio backdrop, highlighting the versatility of the apparel through the lens of a commercial fashion editorial. Photographed by Amar Daved, the project utilizes bright studio lighting to emphasize the material textures and functional details of the collection. The imagery maintains a vertical composition, focusing on the movement and practical layering of the seasonal pieces.

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