Athleta
Spring Campaign
Brand
ProjectSpring Campaign
Date
Mar 2025
Description
Athleta’s Spring campaign highlights the brand's latest performance apparel through a clean, commercial lens. The editorial imagery focuses on functional versatility, pairing activewear essentials with accessories tailored for movement. Photographer Amar Daved captures model Sandra Martens in a series of studio-based portraits. The composition relies on high-key lighting to define the textures of the apparel against a stark white backdrop, emphasizing a minimalist aesthetic that bridges performance-focused gear with casual fashion silhouettes.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Outdoor & Performance Apparel
Color
Olive
Jet Black
Background
White Seamless
Context
Lookbook
Associated creatives
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