Athleta
Spring Campaign
Brand
ProjectSpring Campaign
Date
Mar 2025
Description
Athleta's Spring Campaign marks a return to performance-led design, presenting a collection of activewear that balances utility with a clean, modern aesthetic. The series features model Sandra Martens captured against a bright studio backdrop, highlighting the versatility of the apparel through the lens of a commercial fashion editorial. Photographed by Amar Daved, the project utilizes bright studio lighting to emphasize the material textures and functional details of the collection. The imagery maintains a vertical composition, focusing on the movement and practical layering of the seasonal pieces.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Outdoor & Performance Apparel
Color
Olive
Jet Black
Background
White Seamless
Context
Lookbook
Associated creatives
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