American Family Insurance
Featured American Family Insurance projects
This week's top American Family Insurance projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
American Family Insurance · Dreamer of the Year
Dreamer of the Year from American Family Insurance explores the logistical and human challenges of disaster relief in the wake of the Los Angeles wildfires. The project relies on documentary-style storytelling to document the emergency response, transitioning between intense aerial drone footage of active fires and calm, grounded perspectives from within relief distribution centers. Produced by TIME STUDIOS with creative support from Elite Media and INFINITE ROAR, the work utilizes an analogue film aesthetic and monochrome palette to ground the urgent action. The cinematography balances wide-scale captures of firefighting efforts with intimate, handheld reporting from the field.
American Family Insurance · Generations
American Family Insurance explores intergenerational connection in its latest campaign, 'Generations.' The film focuses on candid, everyday moments of family life, capturing a child at play in a residential setting. Produced by PRETTYBIRD US with creative direction from Elite Media, the spot utilizes live-action techniques to emphasize a sense of intimacy. The cinematography leans into natural light, maintaining a clean and warm aesthetic throughout the narrative. Post-production and VFX were managed by Framestore - New York, with additional editorial work by Union Editorial. The project’s soundscape was developed through collaborations with Sonic Union, Mophonics, and Mr. Pape.
American Family Insurance · A Dream of Next
American Family Insurance explores the concept of ambition in 'A Dream of Next,' a cinematic campaign that observes the hopes of two young boys. The film navigates from an aerial night skyline into the intimate setting of a bedroom, where quiet conversation anchors the narrative. The spot leans into moody lighting and nostalgic visual cues to ground its portrayal of aspirations. Production was managed by PRETTYBIRD US, with creative direction provided by Elite Media. The project features post-production and VFX from Framestore - New York, with sound design and music by Union Editorial, Mophonics, and Mr. Pape.
American Family Insurance · Go To Sleep
American Family Insurance explores quiet, nocturnal moments in their latest campaign, 'Go To Sleep.' Directed by PRETTYBIRD US, the film captures a tender conversation between two siblings settled into their bedroom, framing the intimate nature of home life through a cinematic lens. The production leans into a warm, low-light aesthetic, utilizing soft ambient glows from a nightlight and a nearby fish tank to define the scene. Created with an agency team from Elite Media, the project maintains a gentle pace, focusing on the quiet stillness of the domestic environment. Post-production and VFX were handled by Framestore - New York, with editorial work completed by Union Editorial. Audio and sound design were delivered by Sonic Union, Mophonics, and Mr. Pape.
American Family Insurance · Legacy
American Family Insurance explores intergenerational connection in this narrative-driven commercial, titled Legacy. The film depicts a family arriving at a parking lot near a stadium, focusing on the interactions between a father and his children as they move through a quiet, everyday moment. Produced by PRETTYBIRD US with creative work by Elite Media, the project utilizes a documentary-style approach. The visual execution relies on natural light and a desaturated grade to ground the live-action footage in a candid, unhurried atmosphere.
American Family Insurance · Home Team
American Family Insurance explores the complexities of domestic life in its 'Home Team' commercial spot. The film captures a quiet, focused moment at a dining table, contrasting a student’s concentration with the energetic backdrop of family life at home. Produced by PRETTYBIRD US with creative oversight from Elite Media, the project employs a natural light aesthetic and a live-action technique to ground the narrative in a relatable setting. Post-production and VFX services were provided by Framestore - New York, while Union Editorial managed the edit.
American Family Insurance · Grati2ude Called Up
American Family Insurance explores the intersection of professional strategy and personal history in the short film Grati2ude Called Up. The piece channels a nostalgic, documentary-like tone, juxtaposing office-based boardroom discussions with archival-style sequences. Utilizing a cinematic approach, the production integrates historical references from locations including Tampa, Florida and the Bronx, New York. The work is defined by its lo-fi VHS aesthetic and retro colour grading, leaning into live-action techniques to frame its narrative focus.
American Family Insurance · Grati2ude Early Years
American Family Insurance explores the evolution of personal growth in this commercial spot, Grati2ude Early Years. The narrative centers on the intersection of youth and athletic commitment, anchoring the film in a series of intimate, lived-in environments. Utilizing a distinct Super 8 aesthetic, the production leans into a nostalgic visual language characterized by authentic grain and warm, desaturated tones. The film balances documentary-style storytelling with live-action techniques to mirror the feeling of archival home movies.
American Family Insurance · Grati2ude Hall of Fame
American Family Insurance explores multigenerational bonds and personal milestones in the Grati2ude Hall of Fame advertisement. The spot utilizes a documentary approach to chart individual narratives from childhood growth to professional achievement. Blending vintage-style home video footage with contemporary digital scenes, the piece uses nostalgic visual textures and analogue film grain to ground the narrative in a sense of heritage. The montage captures gatherings and moments of mentorship featuring Derek Jeter, framed within vertical video formats.
American Family Insurance · Dreamer of the Year Long-form
American Family Insurance explores the intersection of community-driven infrastructure and grassroots organizing in this long-form documentary piece. The film highlights clean energy initiatives, documenting the installation of equipment by a specialized team in urban environments. Produced by Elite Media, the project leans into a documentary aesthetic to capture the collaboration between community members and technical crews. The execution utilizes natural light and grainy textures to frame the interaction between human effort and architectural city landscapes.
American Family Insurance · Dreamer of the Year 30
American Family Insurance spotlights community-focused narratives in this 30-second spot, Dreamer of the Year. The film focuses on individuals engaged in various professional and collaborative tasks, from construction work on rooftops to community-building activities in indoor settings. Produced by Elite Media, the campaign employs a documentary-style approach to showcase these stories. The execution prioritizes live-action techniques, utilizing a combination of natural light and warm interior tones to create a clean, grounded visual aesthetic.
American Family Insurance · Champions
American Family Insurance explores the intersection of personal growth and familial support in the commercial spot, Champions. The project captures intimate moments across the domestic landscape, from quiet routines to active stage performances, highlighting the connection between mentorship and achievement. Produced by Elite Media, the film leans into a warm aesthetic, utilizing live-action technique to ground the narrative in relatable daily life. The execution focuses on fluid motion and supportive family dynamics, framed within natural outdoor settings and candid interior moments to maintain a grounded atmosphere.
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