American Family Insurance explores the complexities of domestic life in its 'Home Team' commercial spot. The film captures a quiet, focused moment at a dining table, contrasting a student’s concentration with the energetic backdrop of family life at home.
Produced by PRETTYBIRD US with creative oversight from Elite Media, the project employs a natural light aesthetic and a live-action technique to ground the narrative in a relatable setting. Post-production and VFX services were provided by Framestore - New York, while Union Editorial managed the edit.
