American Family Insurance Go To Sleep 2025

About

American Family Insurance explores quiet, nocturnal moments in their latest campaign, 'Go To Sleep.' Directed by PRETTYBIRD US, the film captures a tender conversation between two siblings settled into their bedroom, framing the intimate nature of home life through a cinematic lens. The production leans into a warm, low-light aesthetic, utilizing soft ambient glows from a nightlight and a nearby fish tank to define the scene. Created with an agency team from Elite Media, the project maintains a gentle pace, focusing on the quiet stillness of the domestic environment. Post-production and VFX were handled by Framestore - New York, with editorial work completed by Union Editorial. Audio and sound design were delivered by Sonic Union, Mophonics, and Mr. Pape.