American Family Insurance TAKE OFF 2025

About

In this commercial spot for American Family Insurance titled 'Take Off,' a young boy engages in a flight of fancy within a cardboard airplane. The narrative leans into a sense of wonder as he leaves a suburban driveway, transitioning from grounded reality into an imaginative flight sequence through the sky. The production utilizes a clean, warm aesthetic to frame the suburban exterior, blending live-action technique with layered visual effects. Agency Elite Media oversaw the project, with production handled by Biscuit Filmworks. Post-production and VFX were managed by Framestore - LA, while Union Editorial provided editing services. Audio production and sound design were delivered by Sonic Union and BUTTER Music and Sound.