American Family Insurance Generations 2025

About

American Family Insurance explores intergenerational connection in its latest campaign, 'Generations.' The film focuses on candid, everyday moments of family life, capturing a child at play in a residential setting. Produced by PRETTYBIRD US with creative direction from Elite Media, the spot utilizes live-action techniques to emphasize a sense of intimacy. The cinematography leans into natural light, maintaining a clean and warm aesthetic throughout the narrative. Post-production and VFX were managed by Framestore - New York, with additional editorial work by Union Editorial. The project’s soundscape was developed through collaborations with Sonic Union, Mophonics, and Mr. Pape.