Zara

Apr 2025

The Zara Man Spring edition campaign leans into a contemplative, architectural aesthetic, grounding seasonal menswear within a series of raw, tactile environments. Featuring model Parker Van Noord, the project balances the structure of brutalist concrete and tiled, sunken floor motifs with organic elements like falling sand and reflective water pools. Photographer Daniel Archer employs a warm, earthy color palette and dramatic chiaroscuro to highlight the interplay between natural light and architectural form. Through the use of analogue film techniques and gritty, textured compositions, the campaign emphasizes a refined, artisanal approach to fashion editorial work. Set design by Thomas Bird and hair styling by Matt Mulhall further define the mood, anchoring the collection in a grounded and atmospheric visual language.

Editorial, Vertical, Earthy

Natural light

High Street Fashion

Advertising Campaign