Zara: Zara Man - Spring edition

Apr 2025

The Zara Man Spring edition campaign presents a collection of editorial and commercial imagery rooted in tactile, architectural settings. Captured by photographer Daniel Archer, the series centers on model Parker Van Noord, who navigates a series of brutalist concrete interiors, rustic stone environments, and serene, water-filled spaces. The visual identity of the campaign relies on an earthy, warm color palette, frequently employing chiaroscuro and natural light to emphasize the raw textures of both the garments and the environment. Set designer Thomas Bird constructs a minimalist, sculptural framework throughout the project, utilizing circular tiled apertures and draped fabrics to frame the subject. Hair styling by Matt Mulhall complements the contemplative mood, contributing to the refined aesthetic. The campaign leans into analogue techniques to highlight material quality, moving between expansive, high-contrast interior shots and intimate portraits that showcase the collection's tailored vests, knit polos, and light-colored button-downs.

Editorial, Vertical, Earthy

Natural light

Advertising Campaign