Zara Zara Man - Spring edition 2025

Description

This image from the Zara Man Spring Edition project features a dark leather tote bag positioned on a wet stepping stone. The scene is set in shallow water with a winding path of smooth, rounded rocks extending into a misty, neutral background. The soft natural lighting creates gentle reflections on the water's surface, highlighting the rich texture of the leather and the damp stone. Daniel Archer photographed the campaign, with set design by Thomas Bird.

Style

Vertical, Commercial, Earthy, Raw

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

River

Context

Advertising Campaign