Brand
ProjectZara Man - Spring edition
Zara Zara Man - Spring edition 2025
Associated creatives
Tags
Description
This striking editorial image for the Zara Man Spring edition was captured by photographer Daniel Archer, featuring set design by Thomas Bird and hair styling by Matt Mulhall. The monochrome photograph features model Parker Van Noord captured from a high-angle perspective, partially submerged in dark, swirling water. The overhead composition emphasises abstract patterns of ripples surrounding the subject, creating a moody and cinematic atmosphere. The lighting accentuates the textures of the water and the form of the subject, highlighting the artistic direction of the campaign.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film, Underwater
Industries
High Street Fashion
Background
River
Context
Advertising Campaign, Lookbook