Brand
ProjectZara Man - Spring edition
Zara Zara Man - Spring edition 2025
Associated creatives
Tags
Description
This commercial image for the Zara Man Spring edition captures a dramatic interior setup where sand pours in a vertical stream from an overhead circular tiled aperture down into a corresponding circular basin in the floor. The scene is cast in deep, muted tones with moody illumination highlighting the falling particles against a dark, minimalist backdrop. The composition creates a stark, sculptural contrast between the structured stone architecture and the organic flow of the sand. Shot by Daniel Archer with set design by Thomas Bird, the image emphasizes texture and form within a minimalist architectural environment.
Style
Vertical, Commercial, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Context
Advertising Campaign