Zara Zara Man - Spring edition 2025

Description

Parker Van Noord stands inside a brutalist concrete architectural space featuring linear skylights and an indoor pool for the Zara Man Spring edition campaign. Photographed by Daniel Archer with set design by Thomas Bird, the scene employs dramatic shadows cast across textured stone and raw concrete walls. The model wears a tailored beige suit paired with a dark shirt, stepping lightly over a circular sunken architectural feature on the floor. Natural light streams from overhead openings, creating high-contrast illumination throughout the expansive hallway.

Style

Horizontal, Commercial, Desaturated, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign